Hello Bristol Life Awards judges!
Thank you so much for popping by.
Tired of trudging through award entries yet? Of course you're not, this is the creative category after all! You got the good one. You get to see all the creative ideas that make Bristol tick. Which is of course where Vivid comes in.
Look, we've judged our fair share of awards and we know you want to dive straight to the best work. So we'll get right to the point.
The last 12 months have been crazy for us. In the lead-up to our third birthday we were creating apps for music festivals, building 15 local websites, writing 10,000 words on loft extensions, producing festive videos for the UK’s largest charity, crafting magazines for the UK’s leading wedding service and creating a new brand and brand strategy for a 100 million pound healthcare company. What connects all these seemingly disparate sectors and specialisms? Best-in-class creative. That’s why Bristol companies come to Vivid to solve their business challenges. That and the biscuits.
We’ve chosen to show you some of the work we’ve created for our two newest clients, Bristol-based Newcross Healthcare and National Trust South West. Enjoy.
National Trust South West
The National Trust is one of the most beloved organisations in the world. So when they approached Vivid in 2017 to discuss handling all of the south west’s externally influenced content we were as giddy as schoolgirls! While excellent at appealing to their core members with unbeatable historical and location-based content for their website and social channels, they identified a strategic weakness in responding to trends and happenings in the outside world and relating them back to their properties. This was an opportunity to extend the appeal and reach of National Trust beyond the typical demographic. A challenge that we relished.
And that giddiness continues to this day. Since we partnered up almost a year ago Vivid has created a comprehensive rolling content calendar; helped set up an internal Content Network of volunteers who can create videos, editorial and social content based on our ideas; created the five most popular NTSW videos of the year; posted the five social posts with the greatest engagement levels of 2017 and so much more as our content count approaches 200 pieces.
It’s been a blast. In the six months since we began working together the NTSW Facebook page gained over 4000 new likes, our Christmas and Bee Hotel videos (see below) are the second and third most successful in NTSW’s history and, crucially, the Vivid team have learned how to make mulled wine. Here are a few samples of our work…
Bristol-based Newcross Healthcare is an independent organisation that provides highly trained staff, clinical expertise and administrative support to help care for sick and vulnerable people. With over 60 regional offices and a turnover in excess of £100 million they're the biggest private company you've never heard of.
So when the UK’s biggest independent healthcare provider challenged Vivid’s team of six to energise its brand, reinvent its entire online presence, and create a content strategy that would transform the entire organisation into thought leadership titans, we were very suitably flattered. And then we got to work…
Move the slider to see 'before and after' Colourful, vibrant and youthful. The Vivid design team worked tirelessly to create a new visual identity for Newcross Healthcare that maintained a sense of efficiency and professionalism, while simultaneously feeling friendly, accessible and reassuring.
Move the slider to see 'before and after' Since launch, the Newcross Healthcare website has seen an increase in unique visitors by 30%. Recruitment is the lifeblood of the Newcross business, not only did conversion of applications to hire increase by 10%, new recruitment functionalities of the website streamlined the recruitment process, saving countless man hours!
One in a series of super-shareable Newcross interactive quizzes. Go on, have a go!