Spring has sprung with the National Trust South West

Believe it or not, just one day after most of us were snowed in for the second time in as many weeks, today is the first day of Spring!

Vivid Content Marketing Groundhog Day

To celebrate, we've got together with the National Trust, a drone, some ridiculously pretty fields and the work of a legendary poet to create a video to inspire us all for the season ahead. Pause... deep breath... onwards...

Vivid branding complete for new Bristol school

We're delighted to announce that we've just completed the branding for an entirely new secondary school, CST Trinity Academy, which is opening in 2019, in North Bristol. 

Vivid Trinity Academy Bristol

The new school crest, features a three-pointed crown that comprises of three overhead spotlights recognising the key role performing arts plays as a key specialism of the school.

In addition to the school’s two logos, Vivid also created a complete visual identity for the new institution which includes printed collateral, advertisements and a comprehensive style guide providing information on how and when to use the school’s new visual assets, typeface and colour palette.

CST Trinity Academy, will be a new secondary school opening in September 2019, in the North of Bristol. Established by the Cathedral Schools Trust (CST) Trinity Academy will initially take students in Year 7 only, growing year on year with an eventual capacity of 1220 students including sixth-form provision. Like Bristol Cathedral Choir School, it will also offer a music specialism, delivering enhanced, co-curricular opportunities for students to explore performing and creative arts.

The Ultimate Guide To Converting Your Loft

Vivid+Opun+Experts'+Guide+To+Loft+Conversions.jpeg

We've just put the finishing touches to our Experts' Guide to Loft Conversions for home improvement innovators, Opun. This 32-page guide is the ultimate resource for any and everything there is to know and learn about converting a loft. Ever toyed with transforming your home by expanding upwards? This comprehensive guide will help you navigate any questions, concerns or queries you may have before, during, or even after you have completed your project. 

It's all 'bout the birds and the bees, and the flowers and the trees

We've just finished making another video for the National Trust South West. 

Our last 'how to' video was all about the bees, now we're teaching you about the birds (perhaps we got the order wrong?) specifically how you can build your own bird nesting box at home out of a single piece of wood! 

Check it out  below:

 

 

Apple’s HomePod marketing copy is just ridiculous - I’m still getting one though

Vivid Content Marketing Apple HomePod.jpg

Apple loves to arrive late to a tech product category with the best solution at a premium price. And everyone loves to get upset by it. Every time it happens nerdy journalists (nerdalists?) proclaim the new gadget launch to be nothing more than ‘the emperor’s new clothes’, ‘dead on arrival’ and ‘over-hyped’.

It happened with the iPod ("overpriced... who wants to digitise music?" – single-handedly revolutionised the entire music industry), the iPad (“it's just a big iPod Touch" – fastest selling electronic product of all time), iPhone ("no chance of significant market share" – biggest selling consumer electronics product of all time), we could go on...

And so here we are again with the Apple HomePod. A smart speaker due to launch in two weeks time that’s again late to the party (by about two years). This time it's up against fierce competition from Amazon's Alexa-enabled Echo range, Google's Google Assistant powered Home range and Sonos (who've hurriedly bolted-on some smart features to keep up). When you consider that a quarter of all UK homes received some kind of smart speaker this Christmas, Apple's had better be pretty special if they want to make a dent in the speaker universe!

Well, late-to-market pressure seems to have got to Apple's marketing team. While they need to tell their story and explain its technical innovations in as exciting a way as possible, is there any justification for the copy madness that's live on the HomePod section of Apple's website?

Setting up HomePod is quick and magical
— Apple

Sounds like sports day at Hogwarts! Does being magical make it easy to setup or do I have to learn spells and stuff?


So you get amazing sound without even thinking about it.
— Apple

Imagine not having to think about a basic human function such as hearing – what a time to be alive!


Each with its own amplifier and transducer.
— Apple

Has anyone seen the beginning of my sentence? I'm sure I left it around here somewhere.


Buffering that’s even faster than real time.
— Apple

Can anything move faster than real time? Does it have a flux capacitor?

An Apple-designed A8 chip powers the most complex audio innovations in HomePod. Like real-time modeling of the woofer mechanics. Buffering that’s even faster than real time. Upmixing of both direct and ambient audio. Beamforming so the microphone can hear you over the music. And advanced echo cancellation.
— Apple

Is the comma key broken on the Apple marketing laptop?


HomePod is wrapped in a seamless mesh fabric designed for both aesthetic and acoustic performance
— Apple

Aesthetic performance you say? Have you been drinking?


Available in white and space gray, it’s gorgeous from every angle — yet virtually transparent to the music.
— Apple

"Virtually transparent"? Looks pretty solid to me. Sorry, "virtually transparent to the music"! Of course, music is well known for its keen eyesight. Makes perfect sense.

 

And through all that – the smiles, the winces, the shock, the purest example of 'drunk marketing' I've ever read – I have to say... I'm convinced. I believe the thing is going to sound amazing. Go figure. They must be doing something right because I bought one! 

Ikea wants you to pee on this magazine ad

 At the very least it's a super cheap pregnancy test!

At the very least it's a super cheap pregnancy test!

Occasionally we just like to show great creative thinking and today is one of those days. Swedish creative shop, Åkestam Holst, started 2018 with a splash (what?!) with their latest ad, in an award-winning series of campaigns, for Ikea. 

Their latest ad for Ikea's baby cot contains a built-in pregnancy test. Pee on the ad and if you're pregnant you'll receive an instant discount on an Ikea cot! Asking who buys a cot when they're not pregnant is beside the point I guess. Anyway, we love it, here's how it works...