Check out this quiz we built for the National Trust

For any brand getting meaningful engagement from social followers is at times tricky. Sure, you can keep posting statuses about the football or pictures of office parties, but sometimes such things can begin to feel a bit stale to your audience, meaning you need to try something innovative and different in order to garner a better response. 

We decided to try something new for the followers of the National Trust South West’s social channels, by setting them a bit of a challenge: just how many of the National Trust’s iconic landmarks could they identify? 

In order to do so, we built an interactive quiz that asked users to name different South West locations from just one picture. At the end of the quiz, users were given a score their score as well as one of three, unique, graded results complete with humour caption.

Users were then given the option to share their result on social media — encouraging their own followers to attempt the quiz, which in turn would prolong the lifetime of the content and help the National Trust South West's engage with even more social users. 

Fancy taking the challenge yourself? Here you go:

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Vivid creates shiny new Polystream’s website

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Polystream offer something pretty amazing. Their unique service can stream complex 3D software from any cloud-based system, without any installation or downloads. Games, simulations, CAD and much more can all be streamed to the end user in a matter of a couple of seconds. We know! We don’t know how they’ve managed such technological witchcraft either. 

Obviously with such techn know-how from the Polystream brainiacs it was an absolute privilege to be chosen to design and build a new website for them. And here it is!

 

OmCap launches Vivid website

OmCap website Vivid Content Marketing

We are delighted to unveil a sparkling new website for our newest client, OmCap. Not heard of them? How very dare you – OmCap are financial and logistics wizards acting for clients who need to fund the purchase of what they call ‘big ticket items’. We thought a big ticket item meant a car or a washing machine, it turns out they mean entire fleets of commercial aircraft or container ships that are larger than some villages.

Vivid designed and built OmCap's website and new identity from the ground up. It stylishly conveys a potentially complex business in very a straightforward way and it's as sexy as hell. Much like the OmCap team themselves!

But don't take out word for it, take a look for yourself. 

Yanny vs Laurel: the 5 LAMEST brand jokes

Yanny vs laurel is as you know (and won’t remember in a week's time), the Internet’s latest viral hot topic. An audial phenomena that has, as dozens of lazy journalists described it, “divided the Internet”. 

A slightly muffled recording of a voice that to some sounds like the word ‘laurel’ and to others sounds like the word ‘yanny’ — that bastion of everyday parlance. Social media managers love this stuff. A quip about the viral-topic shared across channels at the right time, and appropriately hash tagged can go viral and reward you with a tonne of new followers. 

However, sometimes in the rush to post something on the subject, they forget that their gag should actually be GOOD. All too often a brand rushes in with an attempt  at humour so sub-par that it’s as cringe-inducing as the boss trying to get an invite to afterwork drinks.

Anyway, in the spirit of cruelty here’s some of the worst examples of brands trying to ‘get down with the kids’ on this subject we could find… 

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1. Audioble

They actually tasked their designer with knocking up this image for this garbage joke?!

2. Cocacola

3.4 million followers, and this got 330 likes. It's a shame because it's a nice graphic.

3. The London Ambulance Service Cycle Team. 

Well done to these too life saving paramedics! Their social media manager however... This is the most tenuous thing we have ever seen. 

Spring has sprung with the National Trust South West

Believe it or not, just one day after most of us were snowed in for the second time in as many weeks, today is the first day of Spring!

Vivid Content Marketing Groundhog Day

To celebrate, we've got together with the National Trust, a drone, some ridiculously pretty fields and the work of a legendary poet to create a video to inspire us all for the season ahead. Pause... deep breath... onwards...

Vivid branding complete for new Bristol school

We're delighted to announce that we've just completed the branding for an entirely new secondary school, CST Trinity Academy, which is opening in 2019, in North Bristol. 

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The new school crest, features a three-pointed crown that comprises of three overhead spotlights recognising the key role performing arts plays as a key specialism of the school.

In addition to the school’s two logos, Vivid also created a complete visual identity for the new institution which includes printed collateral, advertisements and a comprehensive style guide providing information on how and when to use the school’s new visual assets, typeface and colour palette.

CST Trinity Academy, will be a new secondary school opening in September 2019, in the North of Bristol. Established by the Cathedral Schools Trust (CST) Trinity Academy will initially take students in Year 7 only, growing year on year with an eventual capacity of 1220 students including sixth-form provision. Like Bristol Cathedral Choir School, it will also offer a music specialism, delivering enhanced, co-curricular opportunities for students to explore performing and creative arts.

The Ultimate Guide To Converting Your Loft

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We've just put the finishing touches to our Experts' Guide to Loft Conversions for home improvement innovators, Opun. This 32-page guide is the ultimate resource for any and everything there is to know and learn about converting a loft. Ever toyed with transforming your home by expanding upwards? This comprehensive guide will help you navigate any questions, concerns or queries you may have before, during, or even after you have completed your project.