Autumn, a time of floating leaves, cosy evenings, new pencil cases, bonfires, brisk walks... how about we shut up and allow the words of Keats together with the splendour of the South West's best locations paint a picture of Autumn instead? Our latest video for National Trust South West has just gone live...
Ok, yeah let’s start this blog post by apologising for the abysmal pun in the title. We just really couldn’t help ourselves, there’s just a bit of a buzzzz in the office with it being a bank holiday weekend, along with the fact that the National Trust South West has put the video we made for them live.
The video which we've unofficially dubbed 'Bee Movie 2: Where's Jerry Seinfeld?' required one intrepid copywriter (cough-me-cough) to handle an iPad Pro barehanded while being swarmed by an entire colony of irate flying-stingy-things. Happily however, we think it really paid off. Take a butchers for yourself:
Here at Vivid Towers, we love to blare some music in the office to keep us all motivated, even if it does distress the holistic meditation chamber next door. As with any office we’ve got a few favourite artists who always seem to find their way on to the playlist — Marina and The Diamonds, Kate Bush, Morrissey (So long as Jayne isn’t in the office) and of course Prince.
Our design lot also spend a fair portion of their waking life staring at colour charts, so we were particularly delighted to find out that Pantone have created a new shade in honour of the late musician.
The new hue (No prizes for guessing which shade they went for) has been dubbed Love Symbol #2. After the unpronounceable symbol Prince took up as his name during a dispute with his label.
Now we're just wondering how we can sneak a little Love Symbol #2 into our next project.
Okay, there are a few caveats to the grand claim of the title, but this is a lovely story for Vivid nonetheless.
Marketing blogger and Managing Director of Studio Cotton, Aime Cox Tennant, has a bee in her bonnet. Her gripe? Well, to quote her directly, "marketing agencies are guff at marketing". In particular, Bristol and Bath based agencies are really bad at Instagram. Her latest post, 15 Bristol marketing, design, content and UX agencies that are bad at Instagram - and 5 who blow me away is well worth a read and absolutely nails the cliches of almost every agency Instagram feed – birthday cakes, flowers, awards, a conference speaker, dogs, so, many, dogs, etc.
The good news for Vivid is that it's not all doom and gloom. Aime has listed TheVividTeam as one of five Bristol and Bath agencies that are absolutely 'smashing Instagram' and outlined the lessons every brand could learn from the five of us. And no, we've never met Aime. She simply found us, liked us, followed us and reviewed us.
Thanks Aime, and yes, we do have a rock solid Instagram strategy that explains our quirky celebrity choices, but figuring it out is half the fun!
Vivid's Instagram feed...
The National Trust South West has a rather impressive collection of artwork, in fact their £30million Rembrandt self-portrait might even put Vivid Tower’s collection Mondo movie prints to shame. While all these old portraits are lovely…many of the the subjects in these paintings don’t half look grumpy.
In the spirit of the summer arriving and blessing the UK with plenty of sunshine, bringing with it much joy. We thought we’d take advantage of last month’s must-have new app ‘FaceApp’ to put a smile on the faces of some of the National Trust’s most famous works of art.
We also used the app's ‘age’ feature on some of the Vivid Team and now none of us are talking anymore but that’s a story for another day.
Click the logo below to check out the full set of smiley images.
David Fincher is a master of movie deception. A true innovator. Fincher has directed some of the most creative and gripping movies of the last 25 years (Se7en, Fight Club, The Game, The Social Network, Gone Girl, Zodiac), but what most people don't realise is that the average David Fincher movie contains more CGI than the last Godzilla movie. You just wouldn't know it.
How does this relate to content marketing you ask? Well, Fincher only reaches for the very latest tech in order to bring depth to storytelling or solve a storytelling problem. Every piece of CG trickery is used purely in service to this story. His best technical feats are designed to be invisible to the audience and there only to immerse. There's a lesson here for Marketing Directors. The next time your agency tries to talk you into using AR, VR, selfie drones, pixel tracking smoke and mirrors, 360 video rigs, pocket steadicams, interactive page turners, over animated UI, bespoke apps, etc - ask yourself if they're using it to quietly service your brand story or just because it's a new toy that they'd like to play with.
After watching the brilliant video below always ask yourself "what would Fincher do?" before reaching for new tech toys to tell your brand story.
FULL DISCLOSURE: Vivid just bought a shiny new drone. It's a brilliant toy and we're going to tell great stories with it. So there.
Vivid's latest client needs some Vivid drone footage! Imagine how gutted the boys in the studio were to have to play with a new toy.
Day one of team Vivid playing with the wonderful new DJI Mavic Pro below...
Hot on the heels of our IOS and Android app for Ramblin' Man Fair comes an all new website.
For the uninitiated, Ramblin' Man Fair is a brilliant two day music festival every summer (and apparel shop all year round). In July, the world's best classic and prog rock, blues and country artists converge on a Maidstone field and make some noise amongst the grub, grog and glamping. Want to find out more? Of course you do. Check out their Vivid new website here.
Another cheeky Vivid Labs side project. This time, we think we've made the perfect Sonos TV ad. You're welcome.
You know when you're watching a film and a scene doesn't quite make sense unless you turn it into an ad? That.
We're as giddy as schoolgirls to announce the wonderful National Trust as Vivid's latest client. This is going to be so much fun. More soon....
We've been in so many conference calls and met our fair share of clients like this! Not since we launched Vivid mind you!
Very well done Aardman.