Watch this brilliant new documentary – The Story of Content: Rise of the New Marketing

The Story of Content: Rise of the New Marketing, is a brilliant new documentary by the Content Marketing Institute and the first comprehensive film of its kind for this industry. It explores the evolution of content marketing through the eyes of the world’s biggest brands including Red Bull, Kraft and Marriott; and marketing influencers Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more.

Featuring case studies from early pioneers to today’s marketing innovators, The Story of Content: Rise of the New Marketing shows how content marketing has changed — and will continue to change — business and media forever. Great work and an essential watch...