What marketers can learn from Aaron Sorkin

Vivid Content Marketing Aaron Sorkin

Aaron Sorkin is perhaps the best screenwriter in Hollywood today. He specialises in non-toilet-break drama – films and TV shows such as A Few Good Men, The West Wing, The Social Network and Steve Jobs that are so dense and compelling in story and dialogue that you have no choice but to 'hold it in' for fear of missing something. 

Isn't this what content marketing should strive to achieve? We know all about the importance of storytelling in marketing, but frankly most brands stink at it. Perhaps the advice of a true storyteller is a good place to start...

When a character is shoved against a wall, shove them against the wall harder.
— Aaron Sorkin
“Don’t be afraid to be guided by simple curiosity.”
— Aaron Sorkin
Smart people surround themselves with smart people who disagree with them
— Aaron Sorkin
Don’t ever forget that a small group of thoughtful people can change the world, it’s the only thing that ever has.
— Aaron Sorkin
Decisions are made by those who show up.
— Aaron Sorkin
Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
— Aaron Sorkin
There’s a great tradition in storytelling that’s thousands of years old, telling stories about kings and their palaces, and that’s really what I wanted to do.
— Aaron Sorkin

The opening scene to Aaron Sorkin's The Newsroom is simply gripping.