Why creativity is the most powerful force in business

VIVID BOOK CLUB: While we're on the subject of creativity fuelling profit, Creativity, Inc. is the best business book ever written according to our Content Director. Read a brilliant extract here or take our word for it and buy it here.

VIVID BOOK CLUB:
While we're on the subject of creativity fuelling profit, Creativity, Inc. is the best business book ever written according to our Content Director. Read a brilliant extract here or take our word for it and buy it here.

For anyone who works in the creative industry, the video below, created by DDB is a lovely reminder of why you love what you do.

For those in content marketing, this is the gospel! It's why it's called 'content marketing'. Without creativity, imagination, flair, innovative storytelling and an editorial approach to brands, well, it would just be plain old 'marketing'. Creativity comes from ideas, but what value should be put on those ideas?

Without a creative idea behind it, a brand is the same as all the rest. You can't buy ideas. Hang on, I'm painting myself into a corner here. Of course, you can buy ideas. You hire an expert agency. An agency with a Vivid imagination (that number again is 07767 873074).

"Creativity is the most powerful force in business". Absolutely spot on. Finally, somebody said it!

Have a watch below...

THE IDEA CATCHERS beautifully sums up the importance of allowing time for true inspiration.

Feeling creatively inspired? Gooood. Here's how you stay that way...

vivid content marketing stay creative