After months of intense work, the first phase of ComputerWorld and Vivid's innovative new marketing strategy was unveiled today in the form of a complete company rebrand.
The press release is below...
ComputerWorld launches major rebrand and announces ambitious growth targets
Following a record year of trading, Yate-based ComputerWorld, one of the UK’s leading business IT systems and solutions specialists today unveiled a new brand identity, tagline and strategic vision to support the next phase of its expansion.
This rebranding reflects both the evolution of the company and its vision for the future as well as ComputerWorld’s commitment to deliver best-in-class cutting edge customer solutions in a fast moving industry.
From today, ‘Helping Businesses Define Tomorrow’ will serve as ComputerWorld’s core purpose and its tagline – representing the innovation, expertise and ‘personal’ approach to technology partnerships that have always been the bedrock of ComputerWorld’s success.
The new ComputerWorld logo evokes clarity and a modern approach to IT solutions. The blue palette is fresh, approachable and represents ComputerWorld’s strengths – trustworthy, dependable, secure and responsible. The new typeface lends a modern, more pronounced look that reduces angles to express ComputerWorld’s industry-leading cloud-based expertise.
While the brand, tagline and logo have changed to better represent where ComputerWorld is today, the company’s value proposition remains the same: a combination of passion, honesty, ownership, deep industry understanding and exceptional customer relationships – core values that have built long-term partnership and driven the company to where it is today.
Moving forward, ComputerWorld will concentrate on its industry-leading strengths with a new structure that will provide an even better service to its growing customer base. It has created five key pillars to achieve this: Virtualisation and Cloud; Microsoft Technologies; Wired and Wireless Networking; End User Computing, and Unified Communications and Collaboration.
Clarifying ComputerWorld’s purpose has allowed them to harness their other hugely successful divisions, Training and CW Personnel, to have a more integrated approach to their customer solutions. This allows ComputerWorld to have ambitious growth plans for the next three years.
Commenting on the rebrand, ComputerWorld's Managing Director, John Armstrong said: