GMB trade union has appointed Vivid – the fast-growing content marketing agency startup, to create its regionally segmented magazine for GMB’s national membership.
GMB was founded more than 126 years ago and is now one of the UK’s most powerful and influential trade unions, with more than 630,000 members working in all areas of Britain’s economy – 71,000 of these are in the Wales & South Western Region.
Bristol-based Vivid will work closely with GMB to create the next phase of the member magazine, which unifies nine regions’ news into one cohesive, nationwide publication. The magazine is segmented regionally via a 16-page outer section that enables each of the regions to promote local news, events and targeted content to members in their area.
Produced three times a year, the 32-page title will continue to promote the work of the Union, represent the interests of members and raise awareness of key campaign issues, while maintaining hyper-relevant content across the regions. Vivid’s first issue of GMB’s magazine will be delivered to members in February.