A little while ago we made a post about the staggering creative effort that goes in to making a burger look juicy for its billboard close ups. Well, OK Go’s new music video for their song ‘The One Moment’ really blows all of the robotic gadgetry used by burger marketeers out of the water!
The music video, filmed in super slow-mo, stretches just 4.2 seconds worth of actual footage and extends it to last for over three and a half minutes. With over 320 discreet ‘events’ taking place in that time frame, from exploding guitars and paint pots to bandmates coming to life and lip-syncing perfectly to the song through flip books, it’s no wonder that it took the band seven weeks to make and required some incredibly high-tech robotic cameramen.
Exactly how band frontman and video director Damian Kulash choreographed every explosion and movement to fit in with the rhythm of the song we’ve got no idea. Anyway, we’ve gone all gooey and babbled on about this video for far too long when all you want to do is watch it. Well, check out the embed below!