Jony Ive and J.J. Abrams on creativity

Vivid Content Marketing J.J. Abrams Jony Ive

Two of the world's most gifted creatives – Apple’s chief design officer Jony Ive and the director of Star Wars: The Force Awakens (as well as the mastermind behind 'Mystery Box' marketing and storytelling) J.J. Abrams – talk wonderfully about the creative process, how it never gets easier and the power of saying no.

This conversation was moderated by the Academy Award–winning producer Brian Grazer and is a 'must watch' for all creatives.