DON'T GOOGLE IT: In which publication did the term “podcasting” first appear?
There was once a time when podcasts were ignored by the majority of ITunes users. Perceived by most of us as hour long, mouth-breath heavy discussions on esoteric (nerdy) pursuits. Lauded only by Stephen Fry and that one guy in the office you always avoided mentioning the staff Friday pub lunch to.
However, this all began to change in the late 00’s when the medium was pulled into the limelight by the likes of Ricky Gervais and Kermode & Mayo who started to utilise podcasts to support their content to massive success. Today most of us have found solace on a packed commuter train on a miserable Wednesday morning by sinking into Sarah Koenig’s next gripping instalment of Serial or the musings of the QI Elves on There’s No Such Thing as a Fish.
But podcasts can do much more than entertain, there is a wealth of informative and insightful industry specific podcasts out there for all kinds of professionals; from anthropologists to zoologists (probably) with everything in between, and us content marketers are no exception. So here’s our top 5 favourite marketing podcasts that you should be listening to.
1. PNR with This Old Marketing
Hosted by the founder of the Content Marketing Institute and its Chief Content Strategist. Each week Joe and Robert look back in time at a historical piece of great content marketing to demonstrate that it’s not by any means a new concept. They also take a look at the latest news in the industry and have a ‘rants and raves’ segment.
2. The Marketing Companion
While we’re not quite sure we can vouch for their self-proclamation as “the world’s most entertaining marketing podcast” hosts Mark Schaefer and Tom Webster take a humorous look into the world of marketing in their regular podcast. Each 30 minute instalment focuses on a specific niche or aspect of the industry and features regular guest appearances.
3. Content Inc.
The second appearance of Joe Pulizzi on our list. Content Inc. differs considerably from This Old Marketing. In each concise (always less than 15 minutes) episode Pulizzi directs inspiration and advice towards small businesses, entrepreneurs and startups on how to use content marketing to develop a loyal audience base.
4. The Craft of Marketing with Seth Price
Seth is a content marketer who has consulted for over 300 companies in the world of digital marketing. In each episode of Kickstarter funded podcast Seth interviews an entrepreneur or marketing guru in-depth and picks their brain about a relevant concept of the industry.
5. Content Marketing Academy
Host Chris Marr’s relaxed but well researched interviews have that winning combination of being both informative yet highly listenable — throw in Chris’ own incites and opinions about content marketing and you’ve got a podcast that’s perfect when you want something to zone in and out of while working.