Okay, there are a few caveats to the grand claim of the title, but this is a lovely story for Vivid nonetheless.
Marketing blogger and Managing Director of Studio Cotton, Aime Cox Tennant, has a bee in her bonnet. Her gripe? Well, to quote her directly, "marketing agencies are guff at marketing". In particular, Bristol and Bath based agencies are really bad at Instagram. Her latest post, 15 Bristol marketing, design, content and UX agencies that are bad at Instagram - and 5 who blow me away is well worth a read and absolutely nails the cliches of almost every agency Instagram feed – birthday cakes, flowers, awards, a conference speaker, dogs, so, many, dogs, etc.
The good news for Vivid is that it's not all doom and gloom. Aime has listed TheVividTeam as one of five Bristol and Bath agencies that are absolutely 'smashing Instagram' and outlined the lessons every brand could learn from the five of us. And no, we've never met Aime. She simply found us, liked us, followed us and reviewed us.
Thanks Aime, and yes, we do have a rock solid Instagram strategy that explains our quirky celebrity choices, but figuring it out is half the fun!