Pantone unveils new shade in honour of Prince 

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Here at Vivid Towers, we love to blare some music in the office to keep us all motivated, even if it does distress the holistic meditation chamber next door.  As with any office we’ve got a few favourite artists who always seem to find their way on to the playlist — Marina and The Diamonds, Kate Bush, Morrissey (So long as Jayne isn’t in the office) and of course Prince. 

Our design lot also spend a fair portion of their waking life staring at colour charts, so we were particularly delighted to find out that Pantone have created a new shade in honour of the late musician. 

The new hue (No prizes for guessing which shade they went for) has been dubbed Love Symbol #2.  After the unpronounceable symbol Prince took up as his name during a dispute with his label. 

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

Now we're just wondering how we can sneak a little Love Symbol #2 into our next project.