Ikea wants you to pee on this magazine ad

 At the very least it's a super cheap pregnancy test!

At the very least it's a super cheap pregnancy test!

Occasionally we just like to show great creative thinking and today is one of those days. Swedish creative shop, Åkestam Holst, started 2018 with a splash (what?!) with their latest ad, in an award-winning series of campaigns, for Ikea. 

Their latest ad for Ikea's baby cot contains a built-in pregnancy test. Pee on the ad and if you're pregnant you'll receive an instant discount on an Ikea cot! Asking who buys a cot when they're not pregnant is beside the point I guess. Anyway, we love it, here's how it works...