Brand storytelling

It's all 'bout the birds and the bees, and the flowers and the trees

We've just finished making another video for the National Trust South West. 

Our last 'how to' video was all about the bees, now we're teaching you about the birds (perhaps we got the order wrong?) specifically how you can build your own bird nesting box at home out of a single piece of wood! 

Check it out  below:

 

 

Vivid welcomes Autumn with National Trust South West

Autumn, a time of floating leaves, cosy evenings, new pencil cases, bonfires, brisk walks... how about we shut up and allow the words of Keats together with the splendour of the South West's best locations paint a picture of Autumn instead? Our latest video for National Trust South West has just gone live...

We couldn’t bee happier with our new video

Ok, yeah let’s start this blog post by apologising for the abysmal pun in the title. We just really couldn’t help ourselves, there’s just a bit of a buzzzz in the office with it being a bank holiday weekend,  along with the fact that the National Trust South West has put the video we made for them live. 

The video which we've unofficially dubbed 'Bee Movie 2: Where's Jerry Seinfeld?' required one intrepid copywriter (cough-me-cough) to handle an iPad Pro barehanded while being swarmed by an entire colony of irate flying-stingy-things. Happily however, we think it really paid off. Take a butchers for yourself: 

Pantone unveils new shade in honour of Prince 

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Here at Vivid Towers, we love to blare some music in the office to keep us all motivated, even if it does distress the holistic meditation chamber next door.  As with any office we’ve got a few favourite artists who always seem to find their way on to the playlist — Marina and The Diamonds, Kate Bush, Morrissey (So long as Jayne isn’t in the office) and of course Prince. 

Our design lot also spend a fair portion of their waking life staring at colour charts, so we were particularly delighted to find out that Pantone have created a new shade in honour of the late musician. 

The new hue (No prizes for guessing which shade they went for) has been dubbed Love Symbol #2.  After the unpronounceable symbol Prince took up as his name during a dispute with his label. 

 “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

Now we're just wondering how we can sneak a little Love Symbol #2 into our next project. 

What film director David Fincher can teach us about content marketing

David Fincher is a master of movie deception. A true innovator. Fincher has directed some of the most creative and gripping movies of the last 25 years (Se7en, Fight Club, The Game, The Social Network, Gone Girl, Zodiac), but what most people don't realise is that the average David Fincher movie contains more CGI than the last Godzilla movie. You just wouldn't know it.

How does this relate to content marketing you ask? Well, Fincher only reaches for the very latest tech in order to bring depth to storytelling or solve a storytelling problem. Every piece of CG trickery is used purely in service to this story. His best technical feats are designed to be invisible to the audience and there only to immerse. There's a lesson here for Marketing Directors. The next time your agency tries to talk you into using AR, VR, selfie drones, pixel tracking smoke and mirrors, 360 video rigs, pocket steadicams, interactive page turners, over animated UI, bespoke apps, etc - ask yourself if they're using it to quietly service your brand story or just because it's a new toy that they'd like to play with.

After watching the brilliant video below always ask yourself "what would Fincher do?" before reaching for new tech toys to tell your brand story.

FULL DISCLOSURE: Vivid just bought a shiny new drone. It's a brilliant toy and we're going to tell great stories with it. So there. 

OK Go's new video is amazing!

A little while ago we made a post about the staggering creative effort that goes in to making a burger look juicy for its billboard close ups. Well, OK Go’s new music video for their song ‘The One Moment’ really blows all of the robotic gadgetry used by burger marketeers out of the water! 

The music video, filmed in super slow-mo, stretches just 4.2 seconds worth of actual footage and extends it to last for over three and a half minutes. With over 320 discreet ‘events’ taking place in that time frame, from exploding guitars and paint pots to bandmates coming to life and lip-syncing perfectly to the song through flip books, it’s no wonder that it took the band seven weeks to make and required some incredibly high-tech robotic cameramen. 

Exactly how band frontman and video director Damian Kulash choreographed every explosion and movement to fit in with the rhythm of the song we’ve got no idea. Anyway, we’ve gone all gooey and babbled on about this video for far too long when all you want to do is watch it. Well, check out the embed below! 

The Autumn issue of Opun’s Make Life Easy® magazine is out now

Hello guys, just a quick note to let you all know that we’ve just released the latest instalment of Make Life Easy® magazine for the great people at Opun. 

This Autumn issue is packed full with content on all sorts of home improvements. It includes a rundown of all the latest home decor trends, a feature that reveals the four secrets you need to know in order to design the kitchen of your dreams, and we have got Opun’s super-talented interior design Trade Partner, Nicola Taylor, to give her top five tips to get your home ready for Christmas. 

Check out the e-version below! 

Vivid aid Tuella brand developent

Tuella have a pretty great ambition — to operate residential care homes for the elderly that truly feel like home.

In addition to offering the 24 hour a day care on which they pride themselves, Tuella have a philosophy of trying to provide enjoyment, fun and laughter to all of their residents. It was these core principals of the Tuella brand Vivid were tasked with exemplifying. 

The outcome included the design of two completely new websites, one for the umbrella Tuella brand and another for Brookdale House, the first care home to be operated by Tuella. We also worked closely with the team at Tuella to conceive new logos and slogans for their brands, and finished aiding their brand development by designing new signage for Tuella’s sites. 

Take a look at Tuella’s new website here, and the one we created for Brookdale house here

Staggering creative effort to capture the perfect burger

Here at Vivid we like three things – ridiculous attention to detail to achieve the best creative results, bonkers robot-controlled Chitty Chitty Bang Bang type contraptions, and burgers. So imagine our delight when Steve Giralt unveiled a behind the scenes look at his ridiculously wonderful Deconstructed Burger ad. Amazing.

Behind The Scenes of Director and Visual Engineer Steve Giralt's Deconstructed Burger Motion Concept.

Vivid releases Summer edition of Opun Magazine

Hi guys, we’d just like to let you know that we have just released the Summer addition of Make Life Easy® for the wonderful people at Opun.

This latest issue is packed with advice on bedrooms, bathrooms and detailed rundowns of all of the latest home décor trends. it also contains an easy guide detailing how to get the very most from Opun’s unique home improvement service.

You can check out a copy of the e-version below: 

The antidote to all those achingly earnest artisan hipster 'maker' videos

vivid content marketing campfire

"My name is Sean Atkins, and I make content." If this were one of those Kickstarter artisan 'maker' videos, that's what I'd be saying. Probably in some rustic setting involving a campfire, axe handles and while wearing a check shirt and my Grandad's hat.

Now were all for applying storytelling to products and brands at Vivid – hey, it's how we make our living! And it works. But when the ratio between an inconsequential product and and super high-end video production values is too far out of whack - something is amiss. And when you add an over-complicated and earnest Jony Ive-style 'curing cancer' voiceover – it's comedy gold.

Which is what inspired the two brilliant videos below. We're saying nothing more, don't want to spoil them...

 

This is the simple story of one man's enduring passion. Meet The Maker!

Smoke & Flame, a Vancouver artisanal firewood company.

 
  " My name is Sean Atkins, and I make content"

"My name is Sean Atkins, and I make content"

 

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