3) Virtual reality is going to start being a thing (finally!)
Well, we have for several years now been told all about how important VR is going to be. To the extent that you're now completely sick of hearing it, but with the reducing costs of headsets, 2017 could be the year that big brands begin truly utilising it.
The North Face have already used VR headsets in stores in South Korea, to illustrate to customers how good they’d look in their new jacket piloting a dog sled. Judging by the typical UK-based North Face aficionado do you think they’ll create a VR simulation entitled ‘Sitting in a Coffeeshop in Hackney Doing Your Graphic Design Coursework' for the British market?
While we may see VR tech being used more commonly among big brands, it’s likely still going to be outside of the affordability of smaller brands for several years yet.
4) Brands will try to focus on consistency
The amount brands spend on content marketing has already eclipsed what they spend on advertising. However, most fall down when it comes to developing a consistent loyal audience that frequently engage with them.
Marketing managers are now realising that they need to step away from the clickbait tactics commonly used today, and instead look into better ways to increase their subscribers, which as Youtubers already know is a more effective method to secure regular engagement.
Lets hope this means more creative ways to boost subscription numbers than than those “Hey if you like this why not…” forms that pop-up within two seconds of you opening a page, because, frankly at that point most visitors would rather give a brand the soul of their first born than their email address.