For any brand getting meaningful engagement from social followers is at times tricky. Sure, you can keep posting statuses about the football or pictures of office parties, but sometimes such things can begin to feel a bit stale to your audience, meaning you need to try something innovative and different in order to garner a better response.
We decided to try something new for the followers of the National Trust South West’s social channels, by setting them a bit of a challenge: just how many of the National Trust’s iconic landmarks could they identify?
In order to do so, we built an interactive quiz that asked users to name different South West locations from just one picture. At the end of the quiz, users were given a score their score as well as one of three, unique, graded results complete with humour caption.
Users were then given the option to share their result on social media — encouraging their own followers to attempt the quiz, which in turn would prolong the lifetime of the content and help the National Trust South West's engage with even more social users.
Fancy taking the challenge yourself? Here you go: