Creativity

Check out this quiz we built for the National Trust

For any brand getting meaningful engagement from social followers is at times tricky. Sure, you can keep posting statuses about the football or pictures of office parties, but sometimes such things can begin to feel a bit stale to your audience, meaning you need to try something innovative and different in order to garner a better response. 

We decided to try something new for the followers of the National Trust South West’s social channels, by setting them a bit of a challenge: just how many of the National Trust’s iconic landmarks could they identify? 

In order to do so, we built an interactive quiz that asked users to name different South West locations from just one picture. At the end of the quiz, users were given a score their score as well as one of three, unique, graded results complete with humour caption.

Users were then given the option to share their result on social media — encouraging their own followers to attempt the quiz, which in turn would prolong the lifetime of the content and help the National Trust South West's engage with even more social users. 

Fancy taking the challenge yourself? Here you go:

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Yanny vs Laurel: the 5 LAMEST brand jokes

Yanny vs laurel is as you know (and won’t remember in a week's time), the Internet’s latest viral hot topic. An audial phenomena that has, as dozens of lazy journalists described it, “divided the Internet”. 

A slightly muffled recording of a voice that to some sounds like the word ‘laurel’ and to others sounds like the word ‘yanny’ — that bastion of everyday parlance. Social media managers love this stuff. A quip about the viral-topic shared across channels at the right time, and appropriately hash tagged can go viral and reward you with a tonne of new followers. 

However, sometimes in the rush to post something on the subject, they forget that their gag should actually be GOOD. All too often a brand rushes in with an attempt  at humour so sub-par that it’s as cringe-inducing as the boss trying to get an invite to afterwork drinks.

Anyway, in the spirit of cruelty here’s some of the worst examples of brands trying to ‘get down with the kids’ on this subject we could find… 

jon stewart.gif

1. Audioble

They actually tasked their designer with knocking up this image for this garbage joke?!

2. Cocacola

3.4 million followers, and this got 330 likes. It's a shame because it's a nice graphic.

3. The London Ambulance Service Cycle Team. 

Well done to these too life saving paramedics! Their social media manager however... This is the most tenuous thing we have ever seen. 

Vivid branding complete for new Bristol school

We're delighted to announce that we've just completed the branding for an entirely new secondary school, CST Trinity Academy, which is opening in 2019, in North Bristol. 

Vivid Trinity Academy Bristol

The new school crest, features a three-pointed crown that comprises of three overhead spotlights recognising the key role performing arts plays as a key specialism of the school.

In addition to the school’s two logos, Vivid also created a complete visual identity for the new institution which includes printed collateral, advertisements and a comprehensive style guide providing information on how and when to use the school’s new visual assets, typeface and colour palette.

CST Trinity Academy, will be a new secondary school opening in September 2019, in the North of Bristol. Established by the Cathedral Schools Trust (CST) Trinity Academy will initially take students in Year 7 only, growing year on year with an eventual capacity of 1220 students including sixth-form provision. Like Bristol Cathedral Choir School, it will also offer a music specialism, delivering enhanced, co-curricular opportunities for students to explore performing and creative arts.

It's all 'bout the birds and the bees, and the flowers and the trees

We've just finished making another video for the National Trust South West. 

Our last 'how to' video was all about the bees, now we're teaching you about the birds (perhaps we got the order wrong?) specifically how you can build your own bird nesting box at home out of a single piece of wood! 

Check it out  below:

 

 

Ikea wants you to pee on this magazine ad

 At the very least it's a super cheap pregnancy test!

At the very least it's a super cheap pregnancy test!

Occasionally we just like to show great creative thinking and today is one of those days. Swedish creative shop, Åkestam Holst, started 2018 with a splash (what?!) with their latest ad, in an award-winning series of campaigns, for Ikea. 

Their latest ad for Ikea's baby cot contains a built-in pregnancy test. Pee on the ad and if you're pregnant you'll receive an instant discount on an Ikea cot! Asking who buys a cot when they're not pregnant is beside the point I guess. Anyway, we love it, here's how it works...

We couldn’t bee happier with our new video

Ok, yeah let’s start this blog post by apologising for the abysmal pun in the title. We just really couldn’t help ourselves, there’s just a bit of a buzzzz in the office with it being a bank holiday weekend,  along with the fact that the National Trust South West has put the video we made for them live. 

The video which we've unofficially dubbed 'Bee Movie 2: Where's Jerry Seinfeld?' required one intrepid copywriter (cough-me-cough) to handle an iPad Pro barehanded while being swarmed by an entire colony of irate flying-stingy-things. Happily however, we think it really paid off. Take a butchers for yourself: 

Putting a smile on the National Trust's most famous faces

rembrant smiling gif

The National Trust South West has a rather impressive collection of artwork, in fact their £30million Rembrandt self-portrait might even put Vivid Tower’s collection Mondo movie prints to shame. While all these old portraits are lovely…many of the the subjects in these paintings don’t half look grumpy. 

In the spirit of the summer arriving and blessing the UK with plenty of sunshine, bringing with it much joy. We thought we’d take advantage of last month’s must-have new app ‘FaceApp’ to put a smile on the faces of some of the National Trust’s most famous works of art. 

We also used the app's ‘age’ feature on some of the Vivid Team and now none of us are talking anymore but that’s a story for another day. 

Click the logo below to check out the full set of smiley images. 

 

What film director David Fincher can teach us about content marketing

David Fincher is a master of movie deception. A true innovator. Fincher has directed some of the most creative and gripping movies of the last 25 years (Se7en, Fight Club, The Game, The Social Network, Gone Girl, Zodiac), but what most people don't realise is that the average David Fincher movie contains more CGI than the last Godzilla movie. You just wouldn't know it.

How does this relate to content marketing you ask? Well, Fincher only reaches for the very latest tech in order to bring depth to storytelling or solve a storytelling problem. Every piece of CG trickery is used purely in service to this story. His best technical feats are designed to be invisible to the audience and there only to immerse. There's a lesson here for Marketing Directors. The next time your agency tries to talk you into using AR, VR, selfie drones, pixel tracking smoke and mirrors, 360 video rigs, pocket steadicams, interactive page turners, over animated UI, bespoke apps, etc - ask yourself if they're using it to quietly service your brand story or just because it's a new toy that they'd like to play with.

After watching the brilliant video below always ask yourself "what would Fincher do?" before reaching for new tech toys to tell your brand story.

FULL DISCLOSURE: Vivid just bought a shiny new drone. It's a brilliant toy and we're going to tell great stories with it. So there.