Creativity

We’ve made another quiz for the National Trust

You may recall that we recently conceived, built and implemented an interactive quiz game for the National Trust. Well, we’ve done it again! 

Following the success of our guess the property quiz we built a new one, where users are tasked with identifying some of Britain’s flora and fauna, and since everyone did so well in the last quiz we made it devilishly tricky, how well do you know your nature? Take the test below. 

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What Marketing Directors Should Look For When Choosing An Agency

Whether your company is looking to create a TV advert for a new product, you feel like a bit of a rebrand complete with shiny new logo is in order, or just you just want a bit of help piecing together some copy for the blog. Deciding on the right agency to work with is rarely an easy choice. 

After all, the very thing creative agencies are there to do is to help brands understand, and engage with their audiences. It only stands to reason then, that these agencies are all pretty adept at utilising their skills to gain new business.

So with all the smoke and mirrors an agency could employ to impress you, just how can you be sure exactly which agency is best for you?  Obviously, the right answer would be to just get in touch with Vivid (we’re really not biased we promise…) but if you want to play the field a bit, here’s some things to look out for: 

 

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They don’t rest on their laurels

This is common among many of the larger agencies. Rather than pitching with enthusiasm and zeal about what they could do for you, they will instead talk about what they have done for others. 

While it’s an impressive boast to mention to your colleagues that one particular agency has previously worked with the big dogs like Coca-Cola or Virgin, that does not mean they are the de facto best fit for you. You don’t even know if that this particular agency was retired from its previous accounts for failing to deliver. 

Like  when interviewing a prospective employee, it’s good to know an agency has relevant experience in the field you operate in, this should not be the sole factor that you base your decision on.

Give all the agencies a chance when they pitch and really listen to what they propose they could do for you. 

 

A diverse team

It's all too easy to find yourself reassured by the assumed experience of a team of old industry veterans, or seduced by the trendy charms of a group of youngsters. It's better to  look out for agencies that offer a mixed bag of people with a wide range of ages and backgrounds. 

Team diversity is the secret ingredient when it comes generating original ideas that will really help your company flourish.

 

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You’ve got chemistry 

Ok, it’s all very good to have found an agency that you think will be able to help you generate the vital content you need to gain a competitive edge, but if you’d cross the road to avoid their account manager on your lunch break it’s just not going to work out well. 

Getting on with the team you’re going to be work with isn’t just an added bonus, they’ll work harder for you, you’ll be more confident in telling them what it is you’re looking for, and if you really hate something they produce, you'll be better prepared to tell them exactly what’s wrong with it. 

 

You have some shared values 

Now this one seems like a given, but it can easily be forgotten in all the noise and haste that surrounds a business when it’s looking for a new agency. Forming an alliance with a business that shares common values and ethics to yours, is more likely to result in a successful and long lasting relationship. 

If you’re a green consultancy you’re unlikely to want to work with an agency, that doesn’t even have a recycling bin. 

 

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They’re multi-talented

Ok, so there is much to be said about it being “better to do one thing well, than ten things poorly” but lets be frank, it’s even better to do ten things brilliantly than one well. There’s a vast sea of agencies out there who might make great print, digital, or video content. Having an agency that’s a bit of a Swiss army knife when it comes to what they offer gives to the versatility to mix up exactly what your content output is, after all convergence is the name of the game these days.

It’s also going to save you money, even if you think you only want to work on one channel. If you one day decide to try a new medium you’re not going to have to scour the earth looking for agencies all over again.

Check out this quiz we built for the National Trust

For any brand getting meaningful engagement from social followers is at times tricky. Sure, you can keep posting statuses about the football or pictures of office parties, but sometimes such things can begin to feel a bit stale to your audience, meaning you need to try something innovative and different in order to garner a better response. 

We decided to try something new for the followers of the National Trust South West’s social channels, by setting them a bit of a challenge: just how many of the National Trust’s iconic landmarks could they identify? 

In order to do so, we built an interactive quiz that asked users to name different South West locations from just one picture. At the end of the quiz, users were given a score their score as well as one of three, unique, graded results complete with humour caption.

Users were then given the option to share their result on social media — encouraging their own followers to attempt the quiz, which in turn would prolong the lifetime of the content and help the National Trust South West's engage with even more social users. 

Fancy taking the challenge yourself? Here you go:

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Vivid branding complete for new Bristol school

We're delighted to announce that we've just completed the branding for an entirely new secondary school, CST Trinity Academy, which is opening in 2019, in North Bristol. 

Vivid Trinity Academy Bristol

The new school crest, features a three-pointed crown that comprises of three overhead spotlights recognising the key role performing arts plays as a key specialism of the school.

In addition to the school’s two logos, Vivid also created a complete visual identity for the new institution which includes printed collateral, advertisements and a comprehensive style guide providing information on how and when to use the school’s new visual assets, typeface and colour palette.

CST Trinity Academy, will be a new secondary school opening in September 2019, in the North of Bristol. Established by the Cathedral Schools Trust (CST) Trinity Academy will initially take students in Year 7 only, growing year on year with an eventual capacity of 1220 students including sixth-form provision. Like Bristol Cathedral Choir School, it will also offer a music specialism, delivering enhanced, co-curricular opportunities for students to explore performing and creative arts.

It's all 'bout the birds and the bees, and the flowers and the trees

We've just finished making another video for the National Trust South West. 

Our last 'how to' video was all about the bees, now we're teaching you about the birds (perhaps we got the order wrong?) specifically how you can build your own bird nesting box at home out of a single piece of wood! 

Check it out  below:

 

 

Ikea wants you to pee on this magazine ad

 At the very least it's a super cheap pregnancy test!

At the very least it's a super cheap pregnancy test!

Occasionally we just like to show great creative thinking and today is one of those days. Swedish creative shop, Åkestam Holst, started 2018 with a splash (what?!) with their latest ad, in an award-winning series of campaigns, for Ikea. 

Their latest ad for Ikea's baby cot contains a built-in pregnancy test. Pee on the ad and if you're pregnant you'll receive an instant discount on an Ikea cot! Asking who buys a cot when they're not pregnant is beside the point I guess. Anyway, we love it, here's how it works...

We couldn’t bee happier with our new video

Ok, yeah let’s start this blog post by apologising for the abysmal pun in the title. We just really couldn’t help ourselves, there’s just a bit of a buzzzz in the office with it being a bank holiday weekend,  along with the fact that the National Trust South West has put the video we made for them live. 

The video which we've unofficially dubbed 'Bee Movie 2: Where's Jerry Seinfeld?' required one intrepid copywriter (cough-me-cough) to handle an iPad Pro barehanded while being swarmed by an entire colony of irate flying-stingy-things. Happily however, we think it really paid off. Take a butchers for yourself: 

Putting a smile on the National Trust's most famous faces

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The National Trust South West has a rather impressive collection of artwork, in fact their £30million Rembrandt self-portrait might even put Vivid Tower’s collection Mondo movie prints to shame. While all these old portraits are lovely…many of the the subjects in these paintings don’t half look grumpy. 

In the spirit of the summer arriving and blessing the UK with plenty of sunshine, bringing with it much joy. We thought we’d take advantage of last month’s must-have new app ‘FaceApp’ to put a smile on the faces of some of the National Trust’s most famous works of art. 

We also used the app's ‘age’ feature on some of the Vivid Team and now none of us are talking anymore but that’s a story for another day. 

Click the logo below to check out the full set of smiley images. 

 

What film director David Fincher can teach us about content marketing

David Fincher is a master of movie deception. A true innovator. Fincher has directed some of the most creative and gripping movies of the last 25 years (Se7en, Fight Club, The Game, The Social Network, Gone Girl, Zodiac), but what most people don't realise is that the average David Fincher movie contains more CGI than the last Godzilla movie. You just wouldn't know it.

How does this relate to content marketing you ask? Well, Fincher only reaches for the very latest tech in order to bring depth to storytelling or solve a storytelling problem. Every piece of CG trickery is used purely in service to this story. His best technical feats are designed to be invisible to the audience and there only to immerse. There's a lesson here for Marketing Directors. The next time your agency tries to talk you into using AR, VR, selfie drones, pixel tracking smoke and mirrors, 360 video rigs, pocket steadicams, interactive page turners, over animated UI, bespoke apps, etc - ask yourself if they're using it to quietly service your brand story or just because it's a new toy that they'd like to play with.

After watching the brilliant video below always ask yourself "what would Fincher do?" before reaching for new tech toys to tell your brand story.

FULL DISCLOSURE: Vivid just bought a shiny new drone. It's a brilliant toy and we're going to tell great stories with it. So there.