We're just loving' the heat in the Vivid studio! So much so that we made a video for the National Trust to mark the start of summer.
Spike Jonze is the master of 'how did they do that?' filmmaking. His latest 'short film' (it's an ad!) is the beautiful Welcome Home for Apple. Surely all done on computers, right?
You want forest stats you say? You're in luck! Here's a video we put together with National Trust South West full of stats and beautiful footage of their forests and woodland walks.
Believe it or not, just one day after most of us were snowed in for the second time in as many weeks, today is the first day of Spring!
To celebrate, we've got together with the National Trust, a drone, some ridiculously pretty fields and the work of a legendary poet to create a video to inspire us all for the season ahead. Pause... deep breath... onwards...
Ever wondered where all those Christmas traditions we know and love come from? Visit the ghosts of Christmas past with National Trust and Vivid as we journey from 17th century, Tudor and Victorian festivities through to 1920s and 1950s celebrations.
Oh, and straight from the cutting room floor, here's Holly getting a pie in the face! And if you're a fan of loud squawking, crank up the volume. Enjoy yourself, it's Christmas!
'Tis the season to mull things! Anything from wine to... oh alright, mainly wine. "But how do I create perfect mulled wine?" we hear you ask. The Vivid video team wondered the same thing and took a trip to Saltram in Devon to find out...
Autumn, a time of floating leaves, cosy evenings, new pencil cases, bonfires, brisk walks... how about we shut up and allow the words of Keats together with the splendour of the South West's best locations paint a picture of Autumn instead? Our latest video for National Trust South West has just gone live...
David Fincher is a master of movie deception. A true innovator. Fincher has directed some of the most creative and gripping movies of the last 25 years (Se7en, Fight Club, The Game, The Social Network, Gone Girl, Zodiac), but what most people don't realise is that the average David Fincher movie contains more CGI than the last Godzilla movie. You just wouldn't know it.
How does this relate to content marketing you ask? Well, Fincher only reaches for the very latest tech in order to bring depth to storytelling or solve a storytelling problem. Every piece of CG trickery is used purely in service to this story. His best technical feats are designed to be invisible to the audience and there only to immerse. There's a lesson here for Marketing Directors. The next time your agency tries to talk you into using AR, VR, selfie drones, pixel tracking smoke and mirrors, 360 video rigs, pocket steadicams, interactive page turners, over animated UI, bespoke apps, etc - ask yourself if they're using it to quietly service your brand story or just because it's a new toy that they'd like to play with.
After watching the brilliant video below always ask yourself "what would Fincher do?" before reaching for new tech toys to tell your brand story.
FULL DISCLOSURE: Vivid just bought a shiny new drone. It's a brilliant toy and we're going to tell great stories with it. So there.
Vivid's latest client needs some Vivid drone footage! Imagine how gutted the boys in the studio were to have to play with a new toy.
Day one of team Vivid playing with the wonderful new DJI Mavic Pro below...
We've been in so many conference calls and met our fair share of clients like this! Not since we launched Vivid mind you!
Very well done Aardman.
Artist Aydin Buyuktas uses drone photography and some clever stitching software to create these mesmerising landscapes that bring to mind Inception and Interstellar – and we love them! These may just be the excuse we've been looking for to invest in a Vivid drone. More here.
A little while ago we made a post about the staggering creative effort that goes in to making a burger look juicy for its billboard close ups. Well, OK Go’s new music video for their song ‘The One Moment’ really blows all of the robotic gadgetry used by burger marketeers out of the water!
The music video, filmed in super slow-mo, stretches just 4.2 seconds worth of actual footage and extends it to last for over three and a half minutes. With over 320 discreet ‘events’ taking place in that time frame, from exploding guitars and paint pots to bandmates coming to life and lip-syncing perfectly to the song through flip books, it’s no wonder that it took the band seven weeks to make and required some incredibly high-tech robotic cameramen.
Exactly how band frontman and video director Damian Kulash choreographed every explosion and movement to fit in with the rhythm of the song we’ve got no idea. Anyway, we’ve gone all gooey and babbled on about this video for far too long when all you want to do is watch it. Well, check out the embed below!