There are three things we love here at Vivid: branding, logo evolution and morphing gifs. So imagine our 'giddy as a schoolgirl' delight when we stumbled upon these 12 super-brands growing up before our very eyes over at Zing. Fascinating.
We love Fast Company here at Vivid. The mag and the website (especially CoCreate) are regular haunts for our creative team and the recent 'Evolution of Brands' video series is just brilliant.
Not only is each one a super quick cheat sheet on the marketing and growth history of some of the planet's biggest brand, but the style, inventiveness and sheer economy of storytelling in these three minute videos is an energetic lesson for all content creators.
Part trip down memory lane, part masterclass in advertising and marketing the six best of the series so far are below. The rest can be found here. Essential viewing.