News

OmCap launches Vivid website

OmCap website Vivid Content Marketing

We are delighted to unveil a sparkling new website for our newest client, OmCap. Not heard of them? How very dare you – OmCap are financial and logistics wizards acting for clients who need to fund the purchase of what they call ‘big ticket items’. We thought a big ticket item meant a car or a washing machine, it turns out they mean entire fleets of commercial aircraft or container ships that are larger than some villages.

Vivid designed and built OmCap's website and new identity from the ground up. It stylishly conveys a potentially complex business in very a straightforward way and it's as sexy as hell. Much like the OmCap team themselves!

But don't take out word for it, take a look for yourself. 

Vivid unleash new website and branding for Newcross

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Newcross Healthcare do all sorts of good deeds. From helping people find the right nurses and carers for their friends and family, when they need it most, to helping compassionate healthcare providers find their next job. All in all, they’re just pretty great at helping people. 

That’s why we were chuffed when they asked Vivid to help put together a brand-spanking new website and to give their identity a complete refresh. As you would expect from such a large healthcare provider, this was monumental task. And one that we relished. 

Newcross now has a modern and streamlined website that is easy to navigate for all their users. The end result features a universal job search for healthcare professionals; a branch finder and knowledge base, for those looking for help and information about healthcare and a modern blog so the people at Newcross can keep everyone updated with what they've been up to. 

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We were also tasked with refreshing the Newcross Healthcare brand identity which included creating a whole new logo for the organisation, new brand guidelines, all new building dressing, signage, brochures, magazines, stationery and even their new uniforms. 

Find out more on their website here. 

Pantone unveils new shade in honour of Prince 

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Here at Vivid Towers, we love to blare some music in the office to keep us all motivated, even if it does distress the holistic meditation chamber next door.  As with any office we’ve got a few favourite artists who always seem to find their way on to the playlist — Marina and The Diamonds, Kate Bush, Morrissey (So long as Jayne isn’t in the office) and of course Prince. 

Our design lot also spend a fair portion of their waking life staring at colour charts, so we were particularly delighted to find out that Pantone have created a new shade in honour of the late musician. 

The new hue (No prizes for guessing which shade they went for) has been dubbed Love Symbol #2.  After the unpronounceable symbol Prince took up as his name during a dispute with his label. 

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

“The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, Entertainment Advisor to Prince’s Estate.

Now we're just wondering how we can sneak a little Love Symbol #2 into our next project. 

Take a peek at the website we created for Lisa Comfort

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When it comes to making things look good, the delightful Lisa Comfort certainly knows a thing or two, which is why we hope she’ll be rather pleased with the website we’ve just created for her. 

The blogger and founder of the hugely popular ‘Sew Over It’ brand isn’t just an oracle of knowledge when it comes to sewing and sartorial matters. It turns out she’s a bit of a genius when it comes to craft and DIY things too. 

With so many ideas to share Lisa needed a new dedicated website, separate from Sew Over It. to house them all, and we were more than happy to oblige. The resulting site, built from the ground up in WordPress, includes distinct sub-sections to house all of her brilliant how-tos, travel guides and vlogs. 

On the site you will find a nearly inexhaustible stream of inspiration for wholesome actives you could complete on a rainy Sunday, to make you feel better about having spent the whole morning hungover in bed, we particularly like her guide to sprucing up the stairs with wallpaper.  

Check out Lisa’s site here and let us know what you think. 

Selfie drones are here

There are many fans and detractors of selfie sticks, and while most of us here at Vivid Towers fall into the latter camp, we are absolutely ecstatic about this latest piece of tech news  a tiny selfie drone that hovers around taking impromptu snaps of you and your friends, that also doubles up as a phone case so you always have it with you. We just hope it has an auto-follow function so we can pretend we have our own personal Sparx from the Spyro series…probably won’t also collect gems for you sadly. 

The aptly named SELFLY Camera, currently seeking funds on Kickstarter, weighs less than a pound and attaches to the back of a phone case that will easily fit into most pockets. It has a battery life of just five minutes but the creator, Hagay Klein an Israeli orthodontist who packed in his day job to create the drone, testifies that this is plenty of time for a night of selfie taking. 

Check out the video below

 

 

Vivid launches App for Ramblin' Man Fair 2017!

Our latest brilliant client, Ramblin' Man Fair, put on a killer two day music festival every summer. In July, the world's best classic and prog rock, blues and country artists converge on a Maidstone field and make some noise. It's all tied together with an incredible selection of grub, grog and glamping — think craft ales, low’n’slow barbecued meats and ostrich burgers, craft beers, rare whiskey... you know the drill. The result is the perfect family-friendly weekend getaway for everyone out there who used to own a pair of leather trousers or denim vest.

And we should know. We were there a few months ago pitching an IOS and Android app that would help the 'ramblers' really get the most out of the festival – not your typical pitch setting, but better than most. And today we launch the fruits of our labour!

The official Ramblin' Man Fair 2017 app features exclusive news about the event, an in-app store to buy tickets and merch, integrated YouTube playlists, maps of the venue, schedule and lineup information, plus loads more. Making it a one stop shop for everything you need to know about Ramblin’ Man Fair 2017. 

Download it for free today 

Vivid create shiny new website for MHW Associates

MHW Associates was founded back in 2011 to provide the financial innovation to connect opportunities in oil and gas with appropriate capital.

They approached us to create a sleek new website for their company which catered both for investors looking for opportunities in gas and oil, as well as the producers seeking investment. 

We worked closely with the MHW team to create an entirely new site, complete with a rather beautiful video header featuring some stunning drone footage, to the compliment MHW’s company ethos — ‘providing the alternative view’.

Check out the site here. 

The Autumn issue of Opun’s Make Life Easy® magazine is out now

Hello guys, just a quick note to let you all know that we’ve just released the latest instalment of Make Life Easy® magazine for the great people at Opun. 

This Autumn issue is packed full with content on all sorts of home improvements. It includes a rundown of all the latest home decor trends, a feature that reveals the four secrets you need to know in order to design the kitchen of your dreams, and we have got Opun’s super-talented interior design Trade Partner, Nicola Taylor, to give her top five tips to get your home ready for Christmas. 

Check out the e-version below! 

Vivid release new brochure for Ascot Racecourse

Hello everyone! We’re ecstatic to announce that we’ve just released our first publication for Ascot Racecourse (yes, that Ascot Racecourse!) The Jumps Season Owner & Trainer Information brochure for 2016/2017. 

The people at Ascot approached us with their needs — a straightforward publication that could be given to both the owners and trainers of runners at their autumn and winter events. It needed to serve as both a newsletter for the venue and a one-stop-shop for information on things such as parking (for cars and helicopters!) veterinary surgeon contact details, all the while still being readable and of a suitably high-standard for such a prestigious venue. 

The 24 page brochure is printed on robust high quality card, perfect for surviving outdoors in the potentially inclement weather of the season, and is filled to the brim with practical information — from track maps and race listings to details about the course’s facilities and dress codes. We also loaded the brochure with gorgeous images of previous seasons at Ascot. 

Vivid releases Summer edition of Opun Magazine

Hi guys, we’d just like to let you know that we have just released the Summer addition of Make Life Easy® for the wonderful people at Opun.

This latest issue is packed with advice on bedrooms, bathrooms and detailed rundowns of all of the latest home décor trends. it also contains an easy guide detailing how to get the very most from Opun’s unique home improvement service.

You can check out a copy of the e-version below: 

Vivid create a whole new website for The Yogscast

If you’ve ever been on YouTube (or the internet at all quite frankly) there’s a good chance, you’ll have come across some of The Yogscast’s content! With over 6 billion views on their gaming-related videos, they’re real titans of video-streaming and have created some of YouTube’s most viewed content.

That’s why it’s no overstatement to say were delighted when they asked us to produce an entirely new website for their brand. The new site, which went live this week, contains information and links to all of their various YouTube channels and social media outlets, as well as a blog and a store for their merchandise.  

On top of all these functions for The Yogscast’s core fan base, the website has also been designed to serve as a platform for parties with business interests to make an initial enquiry with The Yogscast Ltd.

Check out the site for yourself here! 

We've won an award!

For those of you who haven't already heard, last week we swept up the award for Marketing Campaign of the Year at the Bristol Post Business Awards for our 'Define Tomorrow' Campaign for the lovely people at ComputerWorld. 

See below the obligatory press release to find out more. 


VIVID WIN BRISTOL POST BUSINESS AWARD FOR MARKETING

Bristol based content marketing agency Vivid, has swept up the award for Marketing Campaign of the Year at the 2016 Bristol Post Business Awards.

The winning campaign entitled ‘Define Tomorrow’ was conceived for Vivid’s client ComputerWorld, one of the South West’s largest business IT companies. The multi-faceted campaign involved the design and construction of an entirely new website for the company, along with responsive email, social and video campaigns culminating in a ‘Define Tomorrow’ event which instantly became the largest business technology conference in the South West, and gained recognition from numerous industry-giants including the likes of Microsoft, Dell and VMware.

Founded by three ex-Future plc executives, Vivid was established back in 2015 as a full-service marketing agency designed to offer brands the rich story-based marketing approach which is usually reserved for consumer publishing. Blending the crafts of journalism and publishing with big brand marketing Vivid tells brilliant stories across a multitude of client channels, creating magazines, websites, events and ‘all the things the internet loves’.

We’re absolutely delighted that the Define Tomorrow campaign has received such recognition for both us and ComputerWorld, who are always a pleasure to work with. We hope this demonstrates to brands, large and small, that great marketing is simply great storytelling, and if you want to get your brand’s story out there, you need compelling content. The principle upon which we founded Vivid just 18 months ago.
— Jayne Caple, Managing Director, Vivid
To many, business IT solutions is such a dry and frankly impenetrable subject matter that attracting business leaders to an event on such a subject then without them glazing over is a difficult task. To tackle this issue we created a vibrant new thought leadership sub-brand, website, email campaign, and Bristol-based event to tell ComputerWorld’s story and convey business benefits rather than technology stories.
— Sean Atkins, Content Director, Vivid

 

Find out more about the Define Tomorrow™ campaign and view more of Vivid’s work on their website: http://www.vividcontentagency.com/featured-work/

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Editor’s notes

For more information please contact: Jayne Caple, ‎Managing Director at Vivid Content Marketing. Telephone: 07767 873074 Email: hello@vividca.com