Storytelling

OK Go's new video is amazing!

A little while ago we made a post about the staggering creative effort that goes in to making a burger look juicy for its billboard close ups. Well, OK Go’s new music video for their song ‘The One Moment’ really blows all of the robotic gadgetry used by burger marketeers out of the water! 

The music video, filmed in super slow-mo, stretches just 4.2 seconds worth of actual footage and extends it to last for over three and a half minutes. With over 320 discreet ‘events’ taking place in that time frame, from exploding guitars and paint pots to bandmates coming to life and lip-syncing perfectly to the song through flip books, it’s no wonder that it took the band seven weeks to make and required some incredibly high-tech robotic cameramen. 

Exactly how band frontman and video director Damian Kulash choreographed every explosion and movement to fit in with the rhythm of the song we’ve got no idea. Anyway, we’ve gone all gooey and babbled on about this video for far too long when all you want to do is watch it. Well, check out the embed below! 

The antidote to all those achingly earnest artisan hipster 'maker' videos

vivid content marketing campfire

"My name is Sean Atkins, and I make content." If this were one of those Kickstarter artisan 'maker' videos, that's what I'd be saying. Probably in some rustic setting involving a campfire, axe handles and while wearing a check shirt and my Grandad's hat.

Now were all for applying storytelling to products and brands at Vivid – hey, it's how we make our living! And it works. But when the ratio between an inconsequential product and and super high-end video production values is too far out of whack - something is amiss. And when you add an over-complicated and earnest Jony Ive-style 'curing cancer' voiceover – it's comedy gold.

Which is what inspired the two brilliant videos below. We're saying nothing more, don't want to spoil them...

 

This is the simple story of one man's enduring passion. Meet The Maker!

Smoke & Flame, a Vancouver artisanal firewood company.

 
" My name is Sean Atkins, and I make content"

"My name is Sean Atkins, and I make content"

 

What marketers can learn from Aaron Sorkin

Vivid Content Marketing Aaron Sorkin

Aaron Sorkin is perhaps the best screenwriter in Hollywood today. He specialises in non-toilet-break drama – films and TV shows such as A Few Good Men, The West Wing, The Social Network and Steve Jobs that are so dense and compelling in story and dialogue that you have no choice but to 'hold it in' for fear of missing something. 

Isn't this what content marketing should strive to achieve? We know all about the importance of storytelling in marketing, but frankly most brands stink at it. Perhaps the advice of a true storyteller is a good place to start...

When a character is shoved against a wall, shove them against the wall harder.
— Aaron Sorkin
“Don’t be afraid to be guided by simple curiosity.”
— Aaron Sorkin
Smart people surround themselves with smart people who disagree with them
— Aaron Sorkin
Don’t ever forget that a small group of thoughtful people can change the world, it’s the only thing that ever has.
— Aaron Sorkin
Decisions are made by those who show up.
— Aaron Sorkin
Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
— Aaron Sorkin
There’s a great tradition in storytelling that’s thousands of years old, telling stories about kings and their palaces, and that’s really what I wanted to do.
— Aaron Sorkin

The opening scene to Aaron Sorkin's The Newsroom is simply gripping.