The antidote to all those achingly earnest artisan hipster 'maker' videos

vivid content marketing campfire

"My name is Sean Atkins, and I make content." If this were one of those Kickstarter artisan 'maker' videos, that's what I'd be saying. Probably in some rustic setting involving a campfire, axe handles and while wearing a check shirt and my Grandad's hat.

Now were all for applying storytelling to products and brands at Vivid – hey, it's how we make our living! And it works. But when the ratio between an inconsequential product and and super high-end video production values is too far out of whack - something is amiss. And when you add an over-complicated and earnest Jony Ive-style 'curing cancer' voiceover – it's comedy gold.

Which is what inspired the two brilliant videos below. We're saying nothing more, don't want to spoil them...


This is the simple story of one man's enduring passion. Meet The Maker!

Smoke & Flame, a Vancouver artisanal firewood company.

" My name is Sean Atkins, and I make content"

"My name is Sean Atkins, and I make content"


The 8 Best Content Marketing Videos of 2015

The lovely people at Newscred just published their top 15 content marketing video of 2015. You can read their brilliant feature here. Or just watch the videos below...

Being a content marketing animal
Gary Vafynerchuck

Creating demand with content marketing
Stanford University

Content marketing for startups
500 Startups

If you want user generated content, ask for it Jay Baer

Introduction to content Marketing

Epic content marketing
Jo Pulizzi

How to shift to an always on content marketing strategy Outbrain

A Video Content Marketing Strategy for Business Blueprint TV